29 September 2017

Media Policy Briefing

The Media Policy briefing brings you this month an update on the process of reform of the ePrivacy rules in Europe, and its importance for the sustainability of news media websites. Also included is a roundup of the main news regarding Facebook that were published in the last weeks.

We are also announcing the publication of two new reports, free for WAN-IFRA members. One examines whether it is possible to make money with Facebook, the other analyses the results of a global survey of publishers on various aspects of the industry.   

To read more about WAN-IFRA's policy activities and focus areas, go here.


New proposal for ePrivacy pleases Coalition for Audience Measurements

The proposed text takes into account the specific needs of news media websites when it comes to audience measurements, and reflect the requests of the Coalition joined by WAN-IFRA in June. 


Roundup: Facebook in the news

After it was revealed that Russia-linked Facebook ads, seeking to influence the US presidential elections, could have reached millions of Americans, the calls for Facebook to open up about political advertising on the platform have intensified. Meanwhile, the company has been invited to testify in the US Senate on how foreign actors may have used the service during the elections.

New report surveys publishers on industry views

According to our just-published World News Publishers Outlook survey, most publishers say a "reluctance to innovate" is the single most important risk to a news organisation’s future success. This is just one of the many findings in the report.


How to make money with Facebook

WAN-IFRA has just published a report titled "Reality check - making money with Facebook," which examines the numerous ways news publishers can use the platform to increase their revenue streams indirectly as well as directly. 


Updates from our media policy blog

Follow our blog for regular updates on policy issues.


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